With a population of nearly 19 million people, a growing economy, and a strategic position on the eastern edge of the European Union, Romania is emerging as an attractive market for U.S. exporters. In 2024, North Dakota exported $4.47 million in goods to Romania, making it a valuable EU trading partner—particularly in agriculture and industrial equipment. Romania’s demand for modern technology, energy solutions, and agricultural imports presents notable opportunities for North Dakota businesses looking to grow in Eastern Europe.
The NDTO “Finding the Right Fit” series highlights the trade and business opportunities of a different country each month. In this edition, we’ll explore Romania’s market potential, growing sectors, and how forming an export relationship can benefit your business.
All statistics and information used in the “Finding the Right Fit” series are available through various online programs made accessible through an NDTO membership. To become a member, please contact info@ndto.com or call (701) 231-4323.
Markets & Profitability
In 2024, North Dakota’s top exports to Romania included industrial machinery, agricultural products (particularly soybeans and wheat), mineral fuels, and various electrical components. These exports align with Romania’s industrial modernization efforts and ongoing push to boost its domestic energy and food security. Nationally, Romania imported over $1.26 billion in goods from the U.S. last year, with key sectors including industrial and electric machinery, vehicles, electronics, and agricultural goods.
Romania’s economy is driven by energy, automotive production, agriculture, and IT services. With significant EU funding allocated to infrastructure and green energy, North Dakota exporters in renewable energy, precision ag, and agri-food processing are particularly well-positioned. Romania also offers demand for biotech inputs and climate-resilient farming solutions—two areas in which North Dakota has a growing advantage.
Expansion
Romania’s position at the crossroads of Central and Southeastern Europe offers strategic access to both EU and non-EU markets. As a member of the European Union and NATO, Romania benefits from EU funding programs and trade agreements that create a favorable regulatory environment for U.S. goods.
Romania is investing heavily in transport infrastructure, including rail and road upgrades, and port development along the Black Sea. These improvements are designed to enhance logistics and connect the country more efficiently with regional markets. Romania’s commitment to energy diversification, digital transformation, and sustainable agriculture creates opportunities for North Dakota’s exporters in clean energy equipment, data-driven ag solutions, and value-added food products.
Additionally, Romania’s growing tech and industrial parks often offer tax incentives and workforce support for international companies.
The Ideal Partner
Still evaluating if Romania is the right fit for your business? Here are a few reasons why it may be the perfect market to explore:
- Gateway to Eastern Europe: Romania’s location allows U.S. exporters to tap into regional demand in the Balkans, Black Sea basin, and broader EU market.
- Growing Consumer Market: Rising wages and a strengthening middle class are increasing demand for high-quality imports, especially from the U.S.
- EU-Funded Modernization: Billions in EU development funding are flowing into Romania’s infrastructure, agriculture, and energy sectors—sectors aligned with North Dakota’s expertise.
- English-Speaking Workforce: A strong emphasis on education and language skills means Romanian professionals are often fluent in English, easing business communication and technical collaboration.
Is Romania a Compatible Market for You?
As always, determining the right export market depends on careful research and alignment with product demand. However, Romania’s fast-growing economy, strategic location, and strong trade ties with the U.S. make it an increasingly attractive destination for North Dakota exporters.
Whether you’re in advanced manufacturing, ag equipment, or sustainable energy solutions, Romania presents a real opportunity to expand your global footprint.
For more information on exporting abroad or “Finding the Right Fit,” contact the NDTO!